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Lead Ads, or generating potential customers on Facebook, is a specific type of advertisement. Its goal is neither impressions, clicks, nor purchases. The goal is for customers to fill out a form generated by you directly on Facebook and Instagram. Let's take a look at the broad usage of this format: 1. GENERATING AUDIENCES Perhaps the most common way of using Lead Ads is collecting audiences. Th...

The strength of unique know-how and its application to our partner businesses forms one of the fundamental pillars of our operations. One successful example of where we have applied this know-how is in the area of bidding on social media. Together with our colleagues from Petron Group, we developed our own bidding system that integrates data from Facebook and Google Analytics and uses the Facebook...

The world of online alcohol sales is increasingly popular, and competition is enormous, so we decided to implement some new strategies and tactics to improve our partner's market position. In this article, we will share some of our most successful approaches and show you how you can achieve similar results for your business. 1. Stabilizing Facebook Campaigns When this e-shop started the collabor...